Why some brands behave like humans on social media?

You maybe thinking, ’Sachin, this makes for interesting content on social media.’ And that’s right.But the reason I decided to write this blog is to understand why this kind of content or marketing works for brands on social media. Also if there’s something that other brands and individuals can

Storytelling For Success: Lessons From Airbnb’s Journey

Vineeta Singh is a trailblazer, she is a superstar. If you haven’t heard of Vineeta already, then you probably aren’t watching enough television or OTT in India. She was one of the sharks and investors on Shark Tank India’s fir

fefe and how you can use it as a powerful

Do you happen to know the three most important powerful words to have been said in American history? They are – life, liberty, and the pursuit of happiness and these words are mentioned in the U.S. Declaration of Independence. Feels inspiring and powerful, doesn’t it?