Lessons In Storytelling From WeWork’s Adam Neumann.
Some of us have watched WeWork’s fall from grace with the interest of a voyeur. It is no longer the coolest startup on the planet. Only a couple of years ago, things were different. No meat and no poultry at parties, only fish. Cool people as community managers. All round party-like atmosphere. That’s how I […]
2020,The Year That Saved Me.
2020 was a fabulous year. I know it sounds weird, but I say this from a purely personal standpoint. It was back in 2015 that I quit my PR job with the intention to achieve three objectives a)travel extensively b) become a travel writer and author a book, and c) build my own business. Early […]
How Vineeta Singh Is Using ‘Fear As Fuel’ To Build Her Startup
Conferences can be boring, and sometimes totally unproductive. But ‘Against All Odds’ startups conference by Freshworks was different. It was filled with power-packed sessions and gave attendees the opportunity to have meaningful interactions with each other. As usual, I was on the lookout for interesting stories. The conference didn’t disappoint on that front either. The […]
Role Of Symbols And Rituals In Storytelling.
When we think of storytelling, the image that immediately comes to mind is a group gathered around a campfire and listening raptly to one among them narrating stories. These stories we imagine are of the wonders of the world, of adventures in faraway places and of creatures that we didn’t know exist outside our imagination. […]
Why Writing Every Day Is A Good Habit For Business Success?
You have heard or read many times that writing or journaling is a great idea. But have you heard that it is a good habit for business success? Maybe not. Many leaders suggest it, quite a few artists and people we admire talk about the benefits of maintaining an everyday journal. Most of these said […]
‘Fast, Cheap And Viral’: Playbook On How To Create Good Videos(At Almost No Cost)
If you are running an SME, startup or a personal brand, video marketing is already on your mind. ‘How to create good videos’ is probably a question you are grappling with in an age where the video is the preferred choice of most audiences. Most agencies would like you to believe that video production and […]
Atmanirbhar Bharat And Modi: An Analysis Of The Story And It’s Teller
I was in the kitchen when the ‘Atmanirbhar Bharat’ speech started. By this time, I was bored with the drama surrounding the PM’s speeches during the lockdown. Yet, the speech started to pique my interest within the first few minutes. Here was a man, talking about the greatness of India, the promise of our 21st-century […]
Startup Lessons From A Year Of Travel
I admire Startup founders, they are a different breed of human beings. When I quit my job a few years ago, I did not realise that I would get startup lessons from travel. So I thought I could share some of these business lessons from travel for other startup founders and aspirants. Back in 2015, […]
Is Moving To A Small City Worth it?
You maybe thinking, ’Sachin, this makes for interesting content on social media.’ And that’s right.But the reason I decided to write this blog is to understand why this kind of content or marketing works for brands on social media. Also if there’s so content on social media.
What makes Shark Vineeta Singh a prolific public figure?
Vineeta Singh is a trailblazer, she is a superstar. If you haven’t heard of Vineeta already, then you probably aren’t watching enough television or OTT in India. She was one of the sharks and investors on Shark Tank India’s first season. She is the also th
